Dec 23, 2019
What better way of storytelling in business than utilizing your customer’s voice to share their success stories. This is the power of case studies!
A compelling case study is one of the most effective ways to promote your content marketing business. It illustrates how you provided resolution to people with the same obstacle your prospects are having.
Creating a convincing case study is not easy, and that is why Brian McCarthy joins Bobby and Mike in today’s episode. Brian has written copy for industry leaders like James Schramko, T. Harv Eker and Ramit Sethi over the past 5 years. Now, he has a book called Case Studies That Close Sales. Stay tuned as Brian helps us understand the value of a case study and how to execute it effectively.