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Laptop Empires Podcast

Feb 28, 2019

Split testing the different variables in an ad has been a common practice not only on Facebook, but also on other types of advertising platforms. Testing variables in a Facebook ad at the start of every campaign is important not only to identify the winning ad set that will attract leads AND gives you the best cost per result, but this also allows us to gain valuable insights that we can use in our future campaigns.

On today’s episode, we will talk about split testing Facebook ads, how we do it, and the advantages of doing so. This topic is part of our offered courses and we typically talk about topics like this on our live training and group discussions. We believe greatly in the benefits of doing split tests and we also want to highlight this on today’s podcast for everyone to hear.